Crystal Clear: Performance for Your Solar Brand
Objective: Increase visibility for solar panel rentals and attract new customers. The campaign aims to strengthen the brand, acquire customers, and generate leads. The goal is to improve our competitive position and increase revenue.
Conditions for a launch
Access to Social Media Profile
Tracking Implementation
12-Week Pilot Phase
Assets for promotional materials
Data Feed/Product Feed
Analytics/Insights
Billing: Cost per KPI
Guaranteed CPC of €2.19 with onsite optimization for consultations on solar systems.
Platforms Optimized with DRWN AI
Targeting/Optimization
The campaign was optimized by integrating a weather data feed and using dynamic ad creatives. Based on the specific region and current weather conditions, relevant ad creatives were displayed showing the estimated percentage savings. This ensured that potential customers could appreciate the appeal of a solar system regardless of the weather. By using our DRWN Al technology, the budget was then optimally allocated across all channels to achieve maximum results.
Performance
Average leads per day doubled through BlueOak-DRWN AI optimization.
