Retail Media
Retail Media is one of the most dynamic growth drivers in digital marketing. In 2026, advertising spend in Europe is expected to reach €20.8 billion, more than ever before. More and more brands are securing prominent placements on the digital shelves of Amazon, Zalando, Rewe, and others to be visible where people actively search for products or buy them directly.
The Market at a Glance
Retail Media on the Rise: 2026 Forecast Update
€16.9 billion in Retail Media ad spend across Europe
A record high that positions Europe as a Retail Media hotspot directly at the point of sale.
Zalando: 62M active customers
Europe's leading fashion and lifestyle platform – the ideal place for targeted product placement.
Amazon Germany: 55M monthly active users
Become visible exactly where purchasing decisions are made with Sponsored Ads and DSP campaigns.
Rewe & Penny: 4,300+ digital ad displays
In-store advertising at the shelf: visible, scalable, and measurable.
Why Retail Media Should Be on Your Agenda Now
Visibility at the Point of Purchase
Ads appear exactly where purchasing decisions are made—in the store, in the app, or on the shelf.
Targeting Without Third-Party Cookies
With genuine first-party data, you can reach shoppers with precision—based on their interests, shopping carts, and purchase history.
Combining Online and Offline
Digital Ads + In-Store Screens = Omnichannel Presence with Direct Impact on Sales.
Lower CPCs than on social media and search engines
Competition is still low—which means you can reach qualified buyers at attractive prices.
FAQ – What You Should Know About Retail Media
Launch Your Retail Media Campaign
Do you want to place your products where millions of people shop every day—online or in stores? We’ll develop a customized retail media strategy for you—one that’s scalable, precise, and measurable.