Retail Media
Retail media is one of the most dynamic growth drivers in digital marketing. In 2024, advertising spending in Germany will reach 2.5 billion euros—more than ever before. More and more brands are securing prominent spots on the digital shelves of Amazon, Zalando, Rewe, and others to be visible where people are actively searching for products or buying them right there on the spot.
The Market at a Glance
Retail Media on the Rise: Latest Key Figures from 2024.
€2.5 billion in retail media spending in Germany
A record figure that makes the DACH region a hotspot for advertising right at the point of sale.
Zalando: 50 million active users
Europe's leading fashion marketplace—the ideal platform for targeted product placement.
Amazon Retail Media (Germany): 45 million new shoppers
Be present at the moment of purchase with sponsored ads and DSP campaigns.
Rewe & Penny: 3,000+ digital advertising screens
In-store advertising at the shelf—visible, scalable, measurable.
Why Retail Media Should Be on Your Agenda Now
Visibility at the Point of Purchase
Ads appear exactly where purchasing decisions are made—in the store, in the app, or on the shelf.
Targeting Without Third-Party Cookies
With genuine first-party data, you can reach shoppers with precision—based on their interests, shopping carts, and purchase history.
Combining Online and Offline
Digital Ads + In-Store Screens = Omnichannel Presence with Direct Impact on Sales.
Lower CPCs than on social media and search engines
Competition is still low—which means you can reach qualified buyers at attractive prices.
FAQ – What You Should Know About Retail Media
Launch Your Retail Media Campaign
Do you want to place your products where millions of people shop every day—online or in stores? We’ll develop a customized retail media strategy for you—one that’s scalable, precise, and measurable.