Location-based recruiting with maximum reach for applicants
Objective: To effectively increase brand awareness through targeted ad placement. To increase the number of applicants by directing qualified visitors to the website through engaging ad campaigns, thereby maximizing the potential for applications.
Conditions for a launch
Access to Social Media Profile
Tracking Implementation
12-Week Pilot Phase
Assets for promotional materials
Data Feed
Analytics/Insights
Billing: Cost per KPI
Guaranteed CPCV of €3.89 with onsite optimization for application conversions.
Platforms Optimized with DRWN AI
Targeting/Optimization
In this recruiting campaign, the locations were carefully analyzed to determine staffing needs. Using a detailed staffing needs list, the required positions and qualifications for each location were precisely identified. The campaign was then tailored to specifically target candidates who met the specific requirements of each location. This precise targeting ensured that the right candidates for the open positions at the various locations could be successfully recruited. In addition, using our DRWN AI, the budget was holistically distributed across the channels and reallocated based on performance.
Performance
A 32% reduction in cost per lead and a 463% increase in total leads through BlueOak-DRWN AI optimization.
