Relevant target audiences. A strong brand. More sales.
Objective: To generate qualified leads for insurance companies. Additionally, to strengthen the brand and increase website traffic through effective ad placement.
Conditions for the Start
Access to Social Media Profile
Tracking Implementation
12-Week Pilot Phase
Assets for Promotional Materials
Analytics/Insights
Billing: Cost per KPI
Guaranteed CPC of €1.49 with onsite optimization for insurance quote requests.
Platforms Optimized with DRWN AI
Targeting/Optimization
In this campaign, user segments were analyzed to identify overlaps with various insurance packages. Based on these findings, the appropriate offer was targeted specifically at each audience. This enabled a personalized approach and ensured maximum relevance for potential customers. With our DRWN AI technology, the budget was then optimally allocated across all channels to achieve maximum impact.
Performance
A 32% reduction in cost per lead and a 463% increase in total leads thanks to Blueoak and DRWN AI optimization.
