Successfully place brand and product messages
Where the target group mix is becoming more fragmented and consumers are scattered across a variety of media, a lot does not automatically help much. The old recipe of relying on TV, nationwide radio spots and print ads with large budgets mostly lead to nothing. We show you how to fence with the agile sword and leave the axe in the house thanks to programmatic advertising, addressableTV spots and platform data targeting.
Cost per completed view
Video campaigns that get noticed: We realize your programmatic video campaigns on SmartTVs in classic TV, on Amazon, YouTube or with video ads on renowned websites.
You only pay for each 100% viewed video ad. This makes successful branding campaigns possible even with a small budget.
Exemplary customer from the area of children's fashion
Initial situation
First TV campaign of an eCommerce store for children's fashion to increase the number of new customers was to be accompanied digitally.
Approach
Guarantee of 6.7 million completed views at a guaranteed cost per completed view within four weeks in the relevant target group.
Result
86.1% of all videos played were viewed (view through rate). ROAS 72% higher than in the parallel TV campaign (measured using voucher codes).
