A Smart Ad Strategy for Higher ROAS in the Tourism Industry
Objective: To generate hotel bookings and increase ROAS. Additionally, to strengthen the brand and increase website traffic through effective ad placement.
Conditions for a launch
Tracking Implementation
12-Week Pilot Phase
Assets for promotional materials
Analytics/Insights
Billing: Cost per KPI
Guaranteed CPC of €1.69 with onsite optimization for hotel bookings.
Platforms Optimized with DRWN AI
Targeting/Optimization
The campaign was optimized using a hotel data feed and dynamic ad creatives. Based on users’ browsing behavior, relevant hotels were individually recommended. By implementing specific target audience strategies in combination with retargeting measures, potential customers were reached and encouraged to make a purchase. With the help of our DRWN Al technology, the budget was holistically distributed across the various target audience strategies and reallocated based on performance.
Performance
With DRWN AI optimization, costs were significantly reduced while revenue increased slightly. ROAS improved from 2.24 to 7.12.
