Relevant advertising that truly reaches new customers
Objective: To increase sales figures in the new customer segment by targeting specific audiences with personalized, dynamic advertising materials. By making the advertising materials more relevant, the goal is to engage users at an earlier stage in the sales funnel.
Conditions for a launch
Access to Social Media Profile
Tracking Implementation
12-Week Pilot Phase
Assets for promotional materials
Data Feed/Product Feed
Analytics/Insights
Billing: Cost per KPI
Guaranteed CPC of €2.49 with onsite optimization to drive sales in the online store.
Platforms Optimized with DRWN AI
Targeting/Optimization
The campaign was optimized through the use of a product feed and dynamic ad creatives. Target audience segments receive customized ad creatives featuring relevant mood images and localized messaging. The products were categorized by target audience to increase their relevance through clustering and drive potential customers to the online store. Using our DRWN AI technology, the budget was then optimally allocated across channels to achieve maximum results.
Performance
ROAS doubled through DRWN AI optimization.
