Real-Time Meets Relevance – A B2B Campaign Powered by Weather Data
Objective: Weather data became a performance driver: Using dynamic creatives that adapted to regional conditions in real time, BlueOak capitalized on every change in the weather to ensure immediate relevance—orchestrated and optimized by DRWN AI.
Conditions for a launch
Access to Social Media Profile
Tracking Implementation
12-Week Pilot Flight
Assets for promotional materials
Weather Data
Analytics/Insights
Billing: Cost per KPI
Guaranteed cost per lead of €200 for consultations on air purifiers for businesses
Platforms Optimized with DRWN AI
Targeting/Optimization
The campaign was optimized using a weather data feed and dynamic ad creatives. The ad creatives were dynamically adjusted based on regional weather conditions and served to relevant users. This was intended to ensure that, using real-time data, users could be reached with the right message at the right time and in the right place. Using our DRWN AI technology, the budget was then optimally allocated across channels to achieve maximum results.
Performance
300% more leads through weather-data-based banner delivery and DRWN AI optimization.
